Meet Our Sales Team

Our sales team are here to look after you and your control and automation needs, whether you are looking to improve performance, save energy or simply upgrade existing equipment.

As the only ABB Authorised Value Provider (AVP) in the South West, we have the credentials to provide you with the best solutions for your business. Our sales guys are supported by a team of engineers, all trained and recognised for their expertise by ABB.

Each of the sales team is responsible for a territory.


Introducing Our Inverter Drives, Motor and Soft Start Specialists

Andy LoveAndy Love – Devon, Cornwall and Dorset

Andy Love has years of experience working with inverter drives and spent 4yrs at ABB prior to joining APDS. Based in Dartmouth, Andy takes care of our customers in Devon, Cornwall and Dorset. Andy recently helped organise an ABB technology event in Plymouth and likes to get involved with local Manufacturing Groups whenever possible. Andy’s passion is energy saving and one of his most recent successes was with Magma Mouldings who managed to cut their energy costs by almost £8000 per year via use of a variable speed drive on one of their injection moulding machines.

Andy relocated to Dartmouth in South Devon 18 months ago, and in his spare time he enjoys exploring the local coastline and countryside.

Do you need to reduce your energy consumption? Contact Andy today

Matt SiddonMatt Siddon – Bristol & M4 Corridor East
Matt has been a part of the APDS team for many years and has worked his way up to become our Sales Manager for ABB Drives and Motors in Bristol and across the South West region. Matt has particular expertise within water and works closely with engineers from the sector to improve efficiencies. Over Christmas, Matt was able to come to the rescue of one water company by organising the supply and installation of 2 drives within 24 hours to replace faulty ones. Allowing the site engineers to relax a little over the holiday period.

In his spare time, Matt is an avid football fan, but only when it comes to watching Bristol Rovers!

Are you looking to improve efficiencies on your site? Contact Matt today

Barnaby SmithBarnaby Smith – South Wales and Herefordshire
Barnaby joined our team last year to support our growing client base in Wales and Herefordshire. Prior to joining us, Barnaby has built up years of experience supporting industry with control and automation solutions, particularly with the application of Variable Speed Drives. Barnaby is also a drive service expert and knows how important it is to schedule in regular preventative maintenance. Taking care of your drive population will maintain its efficiency and reduce the risk of break downs.

Barnaby enjoys a busy family life, but when he does get time spare he is a keen walker and enjoys watching motor sports.

Contact Barnaby about servicing your drives today.


Introducing our Dedicated ABB Motors Specialist


Dave WardDave Ward – ABB Motors Sales Manager
Dave also joined our team last year to support our growth in motor sales. Dave has worked with ABB motors for many years and has built up a huge amount of knowledge of the ABB LV motor product base. With his experience, Dave can advise you on the best motor for your application and help you install a motor of optimum size. Dave explains “In a reader survey carried out by Automation World, 54 percent of the respondents say they still oversize motors. Some feel it’s better to be ‘safe than sorry’ or that buying a more powerful motor ‘will work out cheaper in the long run’. However, this is a common misconception. Getting your motor size right first time will save you energy and money”.
Our on-site warehouse is stocked with a wide range of ABB motors, which means Dave has immediate access to fulfil your ABB motor requirements.

In his free time Dave enjoys watching football and in a previous life, played for Aston Villa’s Academy before playing semi-professional football. Today, Dave prefers the more relaxing sport of Crown Green Bowls.

Are you looking for advice on your motor requirement? Contact Dave today